Internal and External Diagnostic Overview
The first page presents a comprehensive framework for conducting diagnostic interne et externe d'une entreprise. This diagnostic tool is structured into two main components that examine both internal organizational factors and external environmental influences.
Definition: Internal diagnostic focuses on analyzing an organization's resources and competencies across multiple dimensions including financial, human, material, immaterial, professional, commercial, and organizational aspects.
Example: A tableau diagnostic interne might assess financial resources like cash flow, human resources like employee skills, and material resources like equipment and facilities.
Highlight: The external diagnostic framework incorporates both macro-environmental factors PESTELanalysis and competitive forces, including direct and indirect competitors, potential competitors, and supplier negotiating power.
Vocabulary: PESTEL stands for Political, Economic, Social, Technological, Environmental, and Legal factors that affect business operations.