Modern Media
This page delves into the concept of modern media, defining it as tools used to store and transmit information and data. It contrasts traditional media forms like TV, radio, and newspapers with modern digital platforms, particularly social media. The text emphasizes the shift from passive consumption to active, two-way communication enabled by new media technologies.
The page outlines both positive and negative aspects of modern media. Positive aspects include effective and quick information exchange, public access to previously hidden information, and the ease of cultural exchange through social media. Negative aspects highlight concerns about constant digital footprints, privacy issues, and the potential for spreading false information.
Vocabulary: Digital footprint refers to the trail of data left behind when using the internet, which can have long-lasting implications for privacy and future opportunities.
The concept of big data is introduced, describing it as the collection of data growing exponentially with time, which has both positive applications in areas like economic information processing and negative implications for personal privacy.
The page concludes by discussing the personalization of online experiences and its impact on individual identity. While personalization can enhance user experience, it also raises concerns about privacy and the potential misuse of personal data for revenue generation without user knowledge.