Tesla's Vehicle Models and Market Position

Tesla has introduced several electric vehicle models since its inception, catering to different market segments:

1. Roadster (2008-2012): A sports car priced from €100,000
2. Model S (from 2012): A sports sedan starting at €69,000
3. Model X (from 2015): An SUV with a base price of €91,000
4. Model Y: A compact SUV introduced more recently
5. Model 3 (from 2017): A mid-range car starting at €35,000

Example: The Tesla Model Y has gained popularity as a more affordable option in the company's lineup, appealing to a broader consumer base.

While Tesla has several advantages, including driving pleasure, acceleration, and environmental benefits, it also faces some challenges:

Advantages:

• Enjoyable driving experience with unique electric sound
• Rapid acceleration
• Fewer wearing parts, reducing maintenance
• Home charging capability
• Lower fuel costs with electricity
• Zero direct emissions
• Environmentally friendly ownership

Disadvantages:

• Higher initial costs compared to traditional vehicles
• Limited target market (primarily higher middle-class, environmentally conscious consumers)
• Some consumer skepticism towards electric vehicles

Highlight: Tesla Vorteile Nachteile (advantages and disadvantages) are important considerations for potential buyers when comparing electric vehicles to traditional combustion engine cars.