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19.3.2021
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Tesla By Janina Vision Driving the transformation from combustion to solar energy. "Our vision is to create the most compelling car company of the 21st century by driving the world's transition to electric vehicles." "Our mission is not the safety of our vehicles, which can be easily replaced, but for the safety of our customers and the families they entrust to our cars and to accelerate the world's transition to electric mobility with a full range of increasingly affordable electric cars for all consumers." Overview Founded: 2003 Employees: over 30.000 Sales: 7 Mrd. $ company headquarters: Palo Alto im Silicon Valley (USA) CEO: Elon Musk Area: Electric vehicle manufacturer 1. History and description Founded in 2003 in Silicon Valley -> Goal: electric cars for as many people as possible Are involved in the development, production and marketing of electric drive components -in cooperation with other companies -world's most innovative company Models -Roadster (2008-2012): Sports cars from € 100,000 -Model S (from 2012): Sports sedan from € 69,000 -Model X (from 2015): SUV from € 91,000 -Model 3 (from 2017): mid-range cars from € 35,000 Disadvantages: -costs -Target market is small (higher middle class business people who are environmentally friendly) -Tesla Motors are only selling electric cars, and most people still see it as a third option and are suspicious of electric cars. Advantages: -driving pleasure -Electro sound -acceleration -Less wearing parts -Gas station at home -Electricity is cheaper -No exhaust -Car is owned...
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ecologically Charging -Charging in the garage takes 8 hours for a full charge -With a wallbox it takes 4 hours Opportunities -Potential global sales -Technology -Demand of fuel efficient cars -People care more and more about environmental issues. -Large International Market Potential, Sales outside of the U.S., particularly Europe, Asia, and Canada: Tesla has been very successful in European markets, particularly Germany, and the company sees great potential in Asian and Canadian markets. -The growing support by governments across the globe for environmentally friendly vehicles in form of exemptions from duties & other support. -Can use their battery technology in other areas, such as storing power from solar panels. -Whole world prepare to shift towards unconventional sources of energy. T TESLA