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The Media

10.4.2021

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ΤΗΕ
MEDIA
= communication channels through which news, entertainment, education, data or promotional messages
are disseminated
• Media inclu

ΤΗΕ MEDIA = communication channels through which news, entertainment, education, data or promotional messages are disseminated • Media includes every broadcasting and narrowcasting medium such as newspapers, magazines, TV, radio, billboards, direct mail, telephones, fax and internet The role of media is to inform, educate, entertain, influence and persuade people Mass Media • The means of communication that reach large numbers of people in a short time • The most common platforms for mass media are newspapers, magazines, radio, television and the internet • The general public typically relies on the mass media to provide information regarding political issues, social issues and entertainment Media literacy • For centuries, literacy has referred to the ability to read & write • Today we got most of our information through a complex system of media technologies • Media literacy is the ability to access, analyse, evaluate and create media The role of media is to . To show the truth provide Inform Educate Entertain Encourage • Carrier of public discussion - fair, honest, sincere, impartial, responsible, decent, accurate, intelligent • Act on principles of Required to perform with To make s.o. do s.th. Promote Overriding mission • Distribute news, uphold the right to..., be free of obligation to any interest • Show respect to dignity, privacy, well being when To show s.o. resp To present brutality on screen Information on current affairs Entertainment by screening/ broadcasting news & awards Media: must,...

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Alternativer Bildtext:

should, ought, might, may, has to, could, shall, is supposed to, is likely to, is expected to be, is to, seems to, needn't, shouldn't, mustn't, may not, ... not at all By drawing attention to... / revealing / focusing on / reporting on / covering/producing programmes about/promoting discussion about Debate Freedom of expression / discussion on To prove the accuracy of s.th. To be objective To gather information from To express popular opinions To point at s.th. To discuss a topic that is taboo To reveal contradictions To influence the public To challenge things that people do To serve the well being of S.O.