ASIDAS Modell

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of our product. We also need to make sure that we have good customer reviews on the internet. Our shop also needs to be transparent in order to convey trust (We given clear terms of delivery and return policy on our website) - We have to give the customer more security. Interest: After the customer is done researching our partyboxes, he will immediately and unconsciously make a decision about whether he wants to buy our product our not (therefore the previous step needs the be as flawless as possible, or it ends here) If our partyboxes managed to get the interest of the customer with the way we described it, and our good visual presentation, they will look more closely at them, and we have their full attention. But that doesn't mean we can relax. On the contrary, now it's about really convincing the customer to buy a partybox. Desire: In this stage of the principle, it is important that the potential customer has to get the feeling of absolutely needing to buy the product. He will think about what the product has to offer, and which benefits a purchase would entail. Therefore, our Start-Up needs to highlight the USP even more than it was before. What will the customer gain from buying one of our party boxes? They won't have to worry about organizing a big party or pay huge fees to an event planner. Action: For this stage it is crucial that the previous stages convinced the customer to buy the product. What we as a company could do to support that action, is to offer discounts for example "Get 10% off your first order" or an additional surprise with every box you buy. Share: As the last step, it would be important that the customer shares our product/ company - he will only do that if he is really nced of our concept. This could happen through word-of-mouth - but it is hard to influence that. What we are going to focus on is to get the customer to share our products on their social media account. We will have our own Instagram account, where we will encourage the customer to post their party on Instagram and co. with the #mypartybox, and we will then repost their picture. We will also send the customer an email, where we ask them to leave a review on our website. We need to make sure that we give them the most satisfied buying experience possible, to prevent bad reviews. Source: https://treaction.net/blog/das-asidas-modell/