Barack Obama „yes we can“ speech analysis

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Analysis of Barack Obama's Speech The main aim of Barack Obama's speech is to persuade his audience that there are many things going wrong in the United States, and the country needs a change. This change can only happen if all the people get united and support him to be the new president of the United States. Obama starts off with his speech by implementing the main aspect of his speech, namely 'the need for change' by describing why today's United States needs a change. In order to do that, he makes use of anaphora by repeating the phrase 'There is something happening when...' at the beginning of his sentences. He stresses with this anaphora the fact that there must be an undeniable reason for people, even to ones who have never been into politics, to "come out in the snows of January to wait in the lines..." He then employs antithesis and contrasts rich and poor or black and white or Latino and Asian. With this effective contrast, he emphasizes that race or social status of the citizens play absolutely no role in deciding on taking action to 'take the country in a fundamental new direction'. After these, he clearly points out that all these people are getting together to change their country by using parallelism when he repeats the same sentence structure 'what's happening' and connects it with the action of a change. After mentioning his main aim, Obama continues on with a new aspect: the ways that this change is going to happen. In this segment, he mostly uses pathos and an emotional tone to appeal to the emotions of the audience and make them sympathize with him. Moreover, by using multiple metaphors, he creates a bad image of the recent U.S on the audience's minds and indicates there should be a permanent change. Thus making use of anaphoras and metaphors, he assures his audience that the change is going to happen in a well-planned way and persuades them to believe in his ideals and future plans. Mentioning the slogan of his election campaign, which is "Yes we can," repeatedly, he makes this catchy praise more memorable for the audience and puts emphasis on the ability of him and his supporters to make a change. In addition to that, he makes use of multiple allusions to make his audience believe that if people in these times were successful in making a change in the system of the US, they are also able to accomplish a change now. As he then reaches the climax of his speech, he describes this change not as a countrywide one but as a worldwide one. With this climax, he evokes a patriotic feeling in his audience and completely makes them believe that he is able to do what he says. To conclude, presidential candidate Barack Obama persuades his listeners to vote for him in order to make all the necessary changes that he mentioned real with making use of a variety of skillfully chosen stylistic devices to support his argumentative outline and convince his audience of his aim.

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