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7 union types (craft, industrial, public service, federations, uplift, identify-exclusive and enterprise union) aims are better working conditions, more profit - unionists are union members - members often have to pay a small amount of their income to benefit of the union THE GOOD WIVES GUIDE = Kinderarbeit Child Labour Gender pay gap Women and men still aren't equally treated. No matter if money, job, parliament, leading position, family or sportwise. - women still earn 20% monthly less money than a men for the same work - profisportwise the gap is even futher apart and Not seems to close in the near future 55 To many children still have to work instead of going to school, they need to feed themselves and their family. For that they pay with their health, life oppurtunities, childhood and often with their lifes. This happens for example in Taiwan or different places in Asia. GENERAL CAMPAIGN easy understandable fit the target group Catch Attention - - interesting for everyone (regardless Sex, age, religion) - access to peoples emotions - has to show the qualities of the product - should be present in peoples minds (humor) - should Show what is Special about that product (in comarison to other products!) INTERNATIONAL everyone should understand it (EN) not much - text - no discrimination against Certain Cultures - slogan should be adeptable to other languages (rhyme, pun) Spending habits Change in patterns of consumption: - Monthly budget - importance of brands - where produced (country) - sustainability (eco-friendliness) - ethical production Advertising - working contitions - local stores/production Retail vs Online shopping Retail: - long waiting rows -time consuming stressful - long walking distances ·loud and crowded - meet other people have fun - fast fashion Online: - lonely ***** money waste Marketing How marketing works Non - Personal Presentation consistency Transports a Feeling Appeal Message Theme Information Marketing mix represent the brand image Attention, Interest, Desire, Action New - environmental repercussions (ship) - can't try on clothes - only push big stores relaxed - no other people needed - allways possible (Pandemic) CH KanROOK Modak 10 1st Mechanization, water power, steam power Industry 4.0 We need to rethink our working Reorganice and learn new Skills, CO Share, network, prepare for revolution Someone without the technologie will life/work behind Affects of consumerism Advertising affects the way we see the world / can Change how we think. Consumerism makes us compare ourselves to Others. Let's us for get about the affects it has on our environment. 2nd Mass production, assembly line, electricity If high levels of consumption continue →→ Seriously negative impacts 3rd Computer and automation Consumerism → our Consumer - life different than our grand parents and parents ORGANI 4th PAPER Cyber Physical Systems Product life cycle PLASTIC Life Cycle Phases 1. development (ideas, building) 2. Production / market introduction 3. Transport / Shipping - growth 4. Use phase - maturity 5. Dispersal / decline → recycling etc. Recycling GLASS Systems: inter connected supply chains smart factory artificial intelligence smart technologies datas (use,analyse) Connected Systems robots autonomous Cyber Physical Systems E-WASTE Throwaway Society Shopping obsession Planned obsolescence New instead of repair Great Depression USA Fashion only for one Season Circular economy → products easily disassembled Plastic waste Less than 10% recycled Last um to 500 years - lands in our food too - harmful to health Climat Change Consequences Ice is melting because of the rising theperture. Half of the ice is alteady melt - sea levels rise and citys/islands get flooted. - extrem weather - watertemperture is rising natural desasters - - consequences for developing countries (need invironment to survive) - Affects in human health (heat, air quality) - Plant and animal species can't adapt Traditional source of energy Fossil fuels: Coal, oil, natural gas Needed for diesel, petrol, cooking gas, electricity. Problems - greenhouse gases - acid rain - contaminate drinking water finite ressources unsafe mines Renewable energy Hydropower Solar Geothermal Biomass Wind Oil What can we do? Nuclear drive more with public transport eat less meat - buy food from your region - shopp less from other countries Causes Non-renewable energy - greenhouse gases Coal Natural gas Environment The Future of planet Earth CO 2 Plastic waste General Half of the plastic existing was Made after 2003 Plastic production has more than tribbled since the 90s What happens with the plastic? - less than 10% will be resycled - the rest ends ups in big landfills of the ocean (species die, plastic lasts up to 500 years) Pollution Water pollution Plastic waste in ocean - Toxic substances and waste from Farms, Towns, Factories Air pollution Gases from industry, car, ships, planes and cars - C02 - Fine Dust - Nitrogen Oxides Overpopulation - What can we do? - bring our own shoppingbags - try not to use single products - reusable waterbottles and lunchboxes GM Food Gene Modified Food (f.ex. Soy, Corn, Cotton) - Longer shelf life More aromatic Grow faster - Increase of nutritional Value Persticides!! Refers to the simulation of human intelligence in machines. Healthcare (diagnostic, Operations) Know What You're Buying! GMO Organic Personalized Conventionally Grown userscreen, advertisment, ... 4011 Fourt code starting with 3 or 4 Could trigger allergies / may cause cancer! Loads of unkonwn risks! Artificial Intelligence - Robots AI 94129 starting with 1 facebook.com/yellowturtlefitness 83137 Five digt code starting with Autonomous Driving Benefits - Machines don't get tired - Working while driving Reduce driver stress Privacy = - Privatsphäre - Our Data is collected from websites, companies and also selled - - can be missused - privacy is going to be smaller and a lot harder to keep and protect Increased safety Decrease number of accidents - Helps disabled People which can't drive Risks and dangers - who is responsible for accidents - mistakes in programming - hacker attack and take control with bad intentions - jobloss - can't decide what ist should do - moral question -dilemma situation Risks - Opportunities They weigh each other out. With one step into one direction the other one is also growing and we won't be able to stop that. Technology Vehicles driving with only a Little Ohr noch human control input. There are 5 levels of autonomous driving. Future of individual Transport. 0 : Driver only 1: Driver assistant 2: Partial autonoumous 3: Condition automatic 4: Highly automated 5: Full automation Drones Unmanned aircrafts which are controlled either by humanes or compters. There are different types. You Need a drone license if you warr to control one. Could be used for rescue, war, safety, observation etc. T Electric car They have electric batteries and work without fossil fuels. Electricity could be a renewable source which is cheaper as gas. But It is really expensive, short range, inediquate infastructure. Needs a lot more time - acutally today it isn't more invironmentally frendly than normal cars. - Security - Surveillance Dangers - can not completely prevent terrorist danger - cyber ciminality How you can protect your data clearing out cookie caches, browser histories (prevents information collecting of networks) read license agreement before download - difficult passwords, different ones Racial Injustice (in the USA) BLM: Black men got killed by a officer (police violence) - people demonstrated and requested justice for the family movement all around the world - Civil Rights Movement: political movement from 1954-1968 against discrimination and segregation achieved the most important breakthrough in equality rights for Africans since 1877 - ex of racial segregation: Rosa Parks - leave seat for white men Rosa Parks American Activist worked the most time as seanstress -secretary at the NAACP organized the montgomery bus boycott Refused to stand up in the bus - civil rights movement have ID Martin Luther King Jr. ,,March on Washington" (1963) - I have a Dream speech DREAM Gender Issues Men and women are treated differently: - Men are better payed in jobs - Some jobs in higher positions men are prefered - typical made image in the society - in some countries women have less rights than men (In-)equality Multiculturalism Pro - high Tolerance: respect Others R.I.P - bring growth and prosperties in the Economic national States are going to break up - Support language exchanges learn different traditions, religions, Lifestyle,... different point of a view Chinese Irish Italia AMERICAN Con - language borries → Serious levels of isolation ·lose Culture, because get-S Mixed. different values and ethnicities - giant gap between Cultures - Integration Issues Racism some feel last, because they hauen 't got, what they need to live Black lives matter movement - founded in 2013 - in 2020 it get bigger → demonstrations attention against racism and police violence. - symbol: Closed hand - protests weren 't peaceful → more Cases of paice violence. - achievements in the US → Trump and Obama reacted. not only in the US → it's all over world. Pro: Kids still get bullied in School Police violence still happens very after (for example Georg Floyd) Con: - many popular People are black (for example Barack Obama) Police Violence - poor Police training, unjust killing, racism - 1000 death by Police officers in 2019 - no proceeding by the police - most affected people: homeless people, drug sellers, prostitudes, demonstrators, journalists, people with a different culture Police violence is a big problem society and officer wise. Deaths like George Floyd are part of this problem, it is time to raise more awareness onto this topic.